Hella Hair is a brand of hair accessories created in 2018 by entrepreneur and hair specialist Marleen Pärkma. As a hairdresser, seeing hair breaking scrunchies worn by customers, a need came up for reliable, high quality hair accessories for all hair types. Thats how Hella Hair ( hell of a hair - damn fierce hair) was created. The first product was a soft scrunchie in three different sizes to fit both thin and thick hair.

All of our products are hand sewn in Pärnu and only the highest OEKO-TEX labeled fabrics are used.

Thank You for supporting an Estonian small business and we are happy that You care for Your hair. Our products are reusable, so You don't have to throw away Your beloved but stretched out accessory - return it to us for maintenance. Read more about this service from Hella Care.


Marleen Pärkma

CEO & manager
Celebrity Estonian hairstylist who conquers the beauty industry! This is an entrepreneur whose ability to overcome challenges is truly admirable. In addition, to being the creator of Hella Hair, Marleen is also the founder of Tallinn's one of the most popular beauty salon Wavebar and the co-founder of Estonia's first professional hair care brand - New Hair Goal, so she is a woman whose activities should definitely be kept an eye on.

Liisbet Järviste

Photographer & social media coordinator
Olen Hella Hairi sotsiaalmeedia spetsialist ja tootefotograaf. Ma olen tuntud, kui pulmafotograaf ning seda teinud nüüdseks kuus aastat. Teiseks fotograafiaalaseks kireks peangi toote- ja elustiili fotode tegemist. Tänapäeval on toodete esitlemisel äärmiselt olulised õiged ja nö ahvatlevad tootefotod ja ma usun, et olen just selle parima nurga leidmisel väga osav. Lisaks fotograafiale armastan ilumaailma ja töötan juuksurina ilusalongis Wavebar.

Lili Matsko

Graphical designer
I'm a graphic designer at Hella Hair, just starting my journey in the design landscape. In addition to graphic design, I also do photography and illustration. Being a daily wearer of Hella myself and Marleen's younger sister, I have been involved in the brand's editorial work for many years, and now it is my greatest pleasure to be a part of the Hella team.